The Individual

We respect the individual and believe that individuals who are treated with respect and given responsibility, and authority commensurate with that responsibility, respond by giving their best.

Honesty

We require complete honesty and integrity in everything we do. We believe in “bad news early” as the most effective way to progress and solve problems.

Commitments

We make commitments with care and then live up to them. In all things, we do what we say we are going to do.

Cleanliness

We insist on cleanliness. Our properties must be cleaner than our own homes.

Frugal

We are frugal. We guard and conserve the company’s resources with at least the same vigilance that we would use to guard and conserve our own personal resources.

Clarity

Clarity in understanding our mission, goals, and our expectations of each other is critical to our success.

Urgency

We feel a sense of urgency on any matters related to our customers. We own problems and are always responsive. We are customer driven.

Aggressive

We insist on giving our best effort in everything we undertake. We manage aggressively.

Caring

We care about nature, sustainability, and good governance and work hard to protect and enhance.

Noble Profession

As providers of housing, we participate in a noble profession of providing our residents with shelter. We see this as the third most vital aspect of life behind food and water.